2022 Media Kit
Use the "Daily
Insurance Report" to "Message,"
"Generate
Leads" and
"Build
Your
Brand" with:
- Healthcare Professionals,
- Top Employee Benefit
Brokers & Agencies,
- High Profile Influencers such as
TPA's, IMO’s, Industry Consultants,
- InsureTech
Entrepreneur, & Startup Executives,
- and more...
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| The "Daily
Insurance Report" has refined marketing
campaigns for the employee benefits industry to
the most cost-effective / easily administrated
program available today.
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We have
grown a list of many of the key people engaged
in the distribution and administration of
health, voluntary, and employee benefits. We
have a very simple and cost-effective platform
for creating engagement within the entire
ecosystem of professionals involved in the
distribution of employee benefits.
Our database has been carefully constructed to
include the top employee benefit brokers and
agencies, as well as high profile influencers
such as TPA's, IMO’s, industry consultants,
insureTech, etc.
Here is some short information we all know, but serves as a
“best practices” guide. It is
based on our experience with our
audience:
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We will send out two
dedicated e-mails, normally
about a week apart.
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The subject line should
compel your audience, not
necessarily the entire list,
to want to open the e-mail
to find out more. (when they
are scanning their e-mail
box, they should stop
because they think “this
is something that applies to
me.”)
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The HTML content should
drive potential prospects to
your website, which for best
results includes a form.
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Your landing page should
have a form (see #3 above)
and a reason that motivates
people to complete the form.
Otherwise it is “They
came! They looked! They
left!” which hasn’t
accomplished anything. If,
however, you have their
contact information you can
market to them over, and
over, and over. When your
prospects get to your form
they should be thinking: “something
good is going to happen if I
complete this form.”
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The cost is $1,250.00
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Remember, creating interest
and generating new
relationships is hard. Your
campaign should be “remarkable”
to pay off.
If you have any questions,
or I can be of any help, please
don’t hesitate to reach out to
me.
Walt / 440-773-1108 |
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| We will send
two dedicated e-mails (1 per week for two weeks)
to our entire 25,000 subscriber list. The
dedicated e-mails sent on your behalf will be
the subject line and
content you submit. |
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The crux of
your engagement with the "Daily Insurance
Report" is to:
1) Put your message in front of our list of 25,000
subscribers.
2) Compel your best prospects to visit your
"Landing Page" with an attractive offer,
3) Capture their contact information via your
"Landing Page" form.
4) Once they are in your marketing funnel, you
can keep your message(s) continually in front of
them via e-mail, etc. to take advantage of the
timing nature of moving forward decisions. |
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| The fee is
$1,250 total. It includes both dedicated
e-mail distributions ($625.00 per dedicated
e-mail distribution.) |
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| Let us help
you fill your 2022 pipeline with qualified
relationships, for a fraction of the price you
will be charged anywhere else. Call us at
440-773-1108, or if you want to read more,
continue below. |
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- The dedicated e-mail is anything you can create in HTML:
however, it is recommended to keep the width to 600 pixels or less, in
order to fit in all viewing windows / e-mail platforms
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- It's
critical to get the subject line of your
dedicated e-mail right. It isn't as effective to try to get everyone
to open the newsletter as it is to get your best prospects
to open your e-mail. People are scanning their e-mail box;
let them know in your headline they should stop scanning and open your e-mail
and look at it by being as specific as possible.
- "Gain More Clients"
won't
be as effective as "Gain More Accounts With
Our Powerful New Cost Analysis Tool you Can Make
Available Free To Your Clients."
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Compel people to want to find out more at
your website (after
they have submitted their contact
information,)
The object isn’t to get every subscriber to
open your dedicated e-mail, it is to get the
demographic that is a prospect for your
products or services and possible thinking
about them right now, to say:
“This
pertains to me, I should find out more.”
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- Best
practices are to link to your
landing page
with a form / call to action. When you send
your subject line, and HTML file, also send the links to your landing
page. We will always send a proof for your
review prior to insertion.
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Designers: All graphics, etc. are to be
pulled from your websites, and the correct
links to retrieve the graphics should be
built into the HTML file sent to us.
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- Your dedicated e-mail message is designed to do only one thing: create
interest in finding out more and clicking through to your
landing page (not always your website.) (Your
"message" is the
"tool" to
"create interest," not to sell them on your products,
services, and company.)
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- Your landing page is designed to do only one thing: compel
your visitor to complete your form. (If you don’t capture
their contact information it is:” They came! They saw! They
disappeared!")
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- Yes, it's hard
work to get your value proposition condensed to a short
message, but it is high payoff activity.
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- Campaigns must be paid for prior to launch.
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- We are happy to review your ad, offer tweaks and
suggestions, etc. to help you with your ad, dedicated
e-mail, and webinar details. We will also create a sample ad
if you like that will be customized just to you to help you
get started.
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We could provide
a lot of stats and information, but let's start with
this.
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There's only
one statistic from us
that should be relevant to you.
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How many
of the right people are going to actually see your
messages and engage with your content?
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Our
EXPERIENCE is that an average of 5,000+
unique people
will open your dedicated e-mail.
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Of course,
our list is much larger than 5,000; but list size means
nothing unless you know:
-- how many people are opening up the message,
-- who is on the list,
-- are they seeing your message, and
-- are they taking action;
completing your form to
provide you with their contact information.
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The crux of your engagement with the audience of the "Daily
Insurance Report" is to allow the best prospects for your
products and services to SELF-SELECT themselves by reaching out
to you via your website form.
- We
know at the end of your campaign that you
will be pleased with the new relationships
you have made distributing your message to
our entire list two times
@ $625.00 per distribution, or $1,250.00
total.
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