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Generate Leads / Build Your
Brand |
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2021
Daily
Insurance Report
"MEDIA KIT"
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We could provide
a lot of stats and information, but let's start with
this.
There's only
one statistic from us
that should be relevant to you.
How many
of the right people are going to actually see your
messages and engage with your content?
Our
guarantee is that an average of 5,000+ unique people
will open it every day… and for a month will average
100,000 views. (We will show you the GetResponse
statistics online if you like.)
Of course,
our list is much larger than 5,000; but list size means
nothing unless you know:
-- how many people are opening up the message,
-- who is on the list,
-- are they seeing your message, and
-- are they taking action; completing your form to
provide you with their contact information.
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DOUBLE-DUTY DOLLARS BENEFIT
YOU
WILL ALSO RAISE THE VISIBILITY OF YOUR COMPANY
IN THE MARKETPLACE.
5,000 VIEWS A DAY FOR 20 DAYS IS 100,000 VIEWS.
(PEOPLE WHO ACTUALLY OPEN THE E-MAIL AND SEE
YOUR MESSAGE.)
1.2
MILLION EXPOSURES A YEAR OF YOUR PRIMARY MESSAGE
WILL RAISE YOUR PROFILE AND BUILD YOUR BRAND.
PEOPLE OFTEN DISCOUNT THE VALUE OF BRANDING, BUT
WITH THE "DAILY INSURANCE REPORT" IT IS AN ADDED
VALUE TO GENERATING LEADS EVERY MONTHLY
CAMPAIGN. |
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PLATFORMS
We'll broadcast
your message in 3 ways.
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NEWSLETTER |
Your display ad
will be in the Daily Insurance Report every
Monday through Friday, and (actually) opened
each day by 5,000+ of the top influencers in the
employee benefits industry. (Your display ad
will rotate from top position to bottom position.) |
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DEDICATED E-MAIL |
Once each month
we will send out a dedicated e-mail to our
entire subscriber list with only your content
(your subject line - your e-mail message). This
is normally sent the 2nd week of your monthly
campaign. |
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WEBINAR |
(NEW FOR 2021)
Once each month we will host a webinar with
your subject-matter expert. The webinar will be
recorded and available after the event. The
event will normally be hosted the 4th week of
your monthly campaign. (Of course, you could
host your own webinar. The value we bring is
drawing participants to register and attend.) |
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If you
are creating the graphics and managing your
landing page with a form, the price for the: 20
daily ads, the dedicated e-mail, and hosting
your webinar, is a total of $2,000 per month.
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Your
commitment is month-to-month, you are never
locked in.
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| Put us on
your payroll for a year and we will create new
customers and accounts, and make your name and
services known to everyone in your market niche.
(People engaged in the distribution of health,
voluntary, and employee benefits. |
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| It's not only the
size of the list; it's who is looking at your messages. |
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We have
grown a list of many of the key people engaged
in the distribution of health, voluntary, and
employee benefits.
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Capturing
people's attention has never been harder. Our
challenge is to develop messages that will cause
your audience to pause and want to learn more.
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We
have a very simple and cost-effective platform
for creating engagement within the entire
ecosystem of professionals involved in the
distribution of employee benefits.
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Our
database has been carefully constructed to
include the top employee benefit brokers and
agencies, as well as high profile influencers
such as TPA's, IMO’s, industry consultants,
insuretech, etc.
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| - The pixel
size of your display ad (banner ad) is
approximately 800 px height by 530 px width. |
| - The
newsletter display ad can be either a jpg or png
file. |
| - Best
practices are to link your ad to a landing page
with a form / call to action. When you send the
graphic file, also send the link to your landing
page. |
| - You will be
billed monthly / quarterly. |
| - It is
critical to get the subject line of your
dedicated e-mail right. It isn't as effective to
try to get everyone to open the newsletter as it
is to get your best prospects to open your
e-mail. People are scanning their e-mail box;
let them know in your headline they should open
your e-mail and look at it by being as specific
as possible. "Gain More Clients" won't
be as effective as "Gain More Accounts With
Our Powerful New Cost Analysis Tool you Can Make
Available Free To Your Clients." |
| - Anything you
can create in HTML will most likely work inside
your dedicated e-mail when opened. |
| - Designers;
when people are viewing your content in an
e-mail, they are not on your website. Links and
images should be adjusted accordingly. |
| - The Daily
Insurance Report is published Monday through
Friday, except for holidays. |
| - Less is
usually better than more. Remember, people are
scanning the newsletter and you aren't trying to
get everyone to read your message. Someone who is
a prospect for your service, however, should be
able to immediately recognize by the content at
the top of your ad that your message is
something that applies to them, and they should
stop scanning and pay attention to what is
shown. |
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- Font size is critical. Remember many
people are reading the newsletter on their
mobile devices and aren't going to stop and try
to figure out what any tiny (what looks to them
as microscopic) text says. |
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- We are happy to review your ad, offer
tweaks and suggestions, etc. to help you with
your ad, dedicated e-mail, and webinar details.
We will also create a sample ad if you like that
will be customized just to you to help you get
started. |
- Your webinar
will be hosted by us but delivered by your
subject-matter expert. We will handle the
registration, the webinar platform etc. You will
be provided the contact information for everyone
who registers. We will also conduct a practice
session with your subject-matter expert to make
sure they are comfortable with the platform,
etc.
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OUR "UNMATCHED" FINAL GUARANTEE!!! |
The
"Daily Insurance Report" guarantees that you
will receive a minimum of 40 people who will
complete your form / register for your webinar,
for each monthly campaign.
If
not, we will continue to run your messages until
our guarantee is reached at no additional cost.
HOME
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PRESS
RELEASES
HOME
+ There
are no charges or fees for press
releases that are published in the
"Daily Insurance Report."
+ Only the first few paragraphs of the
press release are included in the
newsletter.
+ The headline will be linked to the
entire press release that is on your
website, published on your LinkedIn
page, etc.
+ Your headline is critical for all your
messages, press releases, ads, and
dedicated e-mails.
+ Most people today are scanning, not
reading. Your headline should make
someone who is a prospect for your
products and services "STOP," because
they realize the content is something
specific they should review.
+ Press releases should be sent to
Walt@DailyInsuranceReport.com.
+ The criteria for whether your press
release will be published or not is
subjective; and may not ever be included
in the newsletter.
+ trying to make the newsletter as
relevant and interesting for as many of
the subscribers we can.
+ If your press release is not published
on your website, the best alternative is
to publish it on LinkedIn-Pulse, and
then send us the link to it. This has
the additional advantage of being able
to promote to your LinkedIn
relationships.
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SAMPLE NEWSLETTER ADS
(Links to the landing pages have been
removed.)
HOME |
Bulletproof Solutions to Reduce Self-Funded
Group Health Insurance Costs Today.
WellNet: Dedicated To Driving Down the Cost Of
Healthcare
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They said
our business plan wouldn't work.
Now we're disrupting the industry.
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Learn More About
TBX®
(Ask about or 45-day effortless
implemenation)
We
help exceptional companies
simplify their employee
benefits. |
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