Generate Leads / Build Your Brand
with the "Daily Insurance Report"
Daily Insurance Report
2021 Daily Insurance Report
"MEDIA KIT"
OVERVIEW
We could provide a lot of stats and information, but let's start with this.

There's only one statistic from us that should be relevant to you.

How many of the right people are going to actually see your messages and engage with your content?

Our guarantee is that an average of 5,000+ unique people will open it every day… and for a month will average 100,000 views. (We will show you the GetResponse statistics online if you like.)

Of course, our list is much larger than 5,000; but list size means nothing unless you know:
-- how many people are opening up the message,
-- who is on the list,
-- are they seeing your message, and
-- are they taking action; completing your form to provide you with their contact information.
 
 
DOUBLE-DUTY DOLLARS BENEFIT

YOU WILL ALSO RAISE THE VISIBILITY OF YOUR COMPANY IN THE MARKETPLACE.

5,000 VIEWS A DAY FOR 20 DAYS IS 100,000 VIEWS. (PEOPLE WHO ACTUALLY OPEN THE E-MAIL AND SEE YOUR MESSAGE.)

1.2 MILLION EXPOSURES A YEAR OF YOUR PRIMARY MESSAGE WILL RAISE YOUR PROFILE AND BUILD YOUR BRAND.

 PEOPLE OFTEN DISCOUNT THE VALUE OF BRANDING, BUT WITH THE "DAILY INSURANCE REPORT" IT IS AN ADDED VALUE TO GENERATING LEADS EVERY MONTHLY CAMPAIGN.
 
 
PLATFORM

We'll broadcast your message in 3 ways.
NEWSLETTER
  • Your display ad will be in the Daily Insurance Report every Monday through Friday, and (actually) opened each day by 5,000+ of the top influencers in the employee benefits industry.​ (Your display ad will rotate from top position to bottom position.)
DEDICATED E-MAIL
  • Once each month we will send out a dedicated e-mail to our entire subscriber list with only your content (your subject line - your e-mail message). This is normally sent the 2nd week of your monthly campaign.
HOSTED WEBINAR
  • (NEW FOR 2021) ​​ Once each month we will host a webinar with your subject-matter expert. The webinar will be recorded and available after the event. The event will normally be hosted the 4th week of your monthly campaign. (Of course, you could host your own webinar. The value we bring is drawing participants to register and attend.)

 
PRICING
  • If you are creating the graphics and managing your landing page with a form, the price for the: 20 daily ads, the dedicated e-mail, and hosting your webinar, is a total of $2,000 per month.
  • Your commitment is month-to-month, you are never locked in.
  • Put us on your payroll for a year and we will create new customers and accounts, and make your name and services known to everyone in your market niche. (People engaged in the distribution of health, voluntary, and employee benefits.
 
AUDIENCE

 It's not only the size of the list;
 it's who is looking at your messages.
  • We have grown a list of many of the key people engaged in the distribution of health, voluntary, and employee benefits.​
  • Capturing people's attention has never been harder. Our challenge is to develop messages that will cause your audience to pause and want to learn more.
  • We have a very simple and cost-effective platform for creating engagement within the entire ecosystem of professionals involved in the distribution of employee benefits.
  • Our database has been carefully constructed to include the top employee benefit brokers and agencies, as well as high profile influencers such as TPA's, IMO’s, industry consultants, insuretech, etc.
 
SPECS
  •  The pixel size of your display ad (banner ad) is approximately 800 px height by 530 px width.
  • The newsletter display ad can be either a jpg or png file.
  • Best practices are to link your ad to a landing page with a form / call to action. When you send the graphic file, also send the link to your landing page.
  • You will be billed monthly / quarterly.
  • It is critical to get the subject line of your dedicated e-mail right. It isn't as effective to try to get everyone to open the newsletter as it is to get your best prospects to open your e-mail. People are scanning their e-mail box; let them know in your headline they should open your e-mail and look at it by being as specific as possible. "Gain More Clients" won't be as effective as "Gain More Accounts With Our Powerful New Cost Analysis Tool you Can Make Available Free To Your Clients."
  • Anything you can create in HTML will most likely work inside your dedicated e-mail when opened.
  • Designers; when people are viewing your content in an e-mail, they are not on your website. Links and images should be adjusted accordingly.
  • The Daily Insurance Report is published Monday through Friday, except for holidays.
  • Less is usually better than more. Remember, people are scanning the newsletter and you aren't trying to get everyone to read your message. Someone who is a prospect for your service, however, should be able to immediately recognize by the content at the top of your ad that your message is something that applies to them, and they should stop scanning and pay attention to what is shown.
  • Font size is critical. Remember many people are reading the newsletter on their mobile devices and aren't going to stop and try to figure out what any tiny (what looks to them as microscopic) text says.
  • We are happy to review your ad, offer tweaks and suggestions, etc. to help you with your ad, dedicated e-mail, and webinar details. We will also create a sample ad if you like that will be customized just to you to help you get started.
  • Your webinar will be hosted by us but delivered by your subject-matter expert. We will handle the registration, the webinar platform etc. You will be provided the contact information for everyone who registers. We will also conduct a practice session with your subject-matter expert to make sure they are comfortable with the platform, etc.
 
PRESS RELEASES
  • There are no charges or fees for press releases that are published in the "Daily Insurance Report."
  • Only the first few paragraphs of the press release are included in the newsletter.
  • The headline will be linked to the entire press release that is on your website, published on your LinkedIn page, etc.
  • Your headline is critical for all your messages, press releases, ads, and dedicated e-mails.
  • Most people today are scanning, not reading. Your headline should make someone who is a prospect for your products and services "STOP," because they realize the content is something specific they should review.
  • The criteria for whether your press release will be published or not is subjective; and may not ever be included in the newsletter. Our content goal is to make the newsletter as relevant and interesting for as many of the subscribers we can.
  • If your press release is not published on your website, the best alternative is to publish it on LinkedIn-Pulse, and then send us the link to it. This has the additional advantage of being able to promote to your LinkedIn relationships.
 
 
BENEFITS SOLUTION SHOWCASE

 

25-SECOND SUMMARY: Vendors and distributors in employee benefits now have a high-impact marketing vehicle, the “Benefits Solution Showcase,” developed by two employee benefits marketing experts. Put your company’s message in front of 5,000 elite benefits professionals every week for just pennies per impression. Easily measure effectiveness with fully trackable results. Showcase availability is limited.

 

————————

Vendors and distributors in the employee benefits industry now have a unique and extremely cost-effective marketing vehicle to reach their ideal prospects. Two  industry leaders, Nelson Griswold of NextGen Benefits and Walt Podgurski of the Daily Insurance Report, have teamed up to create a one-of-a-kind messaging opportunity: The "Benefits Solution Showcase" weekly bulletin.

 

The concept is simple. Griswold and Podgurski are leveraging the tens of thousands of relationships they have made over their decades in the industry and presenting them with innovative, business-building, and "Best-In-Class" employee benefits solutions from leading providers of products and services.

Elite audience

Once each week, a "Benefits Solution Showcase" bulletin will distribute your company’s message to a total audience of over 25,000 subscribers to the Daily Insurance Report. The Showcase will highlight products and services delivering value in the sales and distribution of employee benefit plans.

Who invests their valuable time to read the Daily Insurance Report? Top benefits professionals eager for industry news, new ideas, and new and innovative solutions to help their clients and grow their business…in other words, your ideal prospects.

5,000+ weekly impressions

More than 5,000 of these highly engaged subscribers will open and read the Showcase bulletin each week, putting your message directly in front of these elite insurance industry influencers.

You simply provide the Showcase with a 600 pixel by 300 pixel message, which is hyperlinked to your company landing page. For each monthly contract, you can provide up to four separate messages for that month if it’s desirable to change the message based on market conditions.

Weekly “Solution Spotlight”

To give readers a reason to open the Showcase week after week, the “Solution Spotlight” feature will lead off each Showcase, every week profiling a different vendor’s product or service and highlighting its value proposition. Spotlight subjects will be chosen at random, first from vendors on multi-month contracts, then from all others.

Track results

To measure your investment’s effectiveness, you can track click-throughs of your message on your company’s landing page, where you can engage visitors and capture contact information with a valuable lead magnet such as a white paper, checklist, video, etc.

Given the top marketing minds behind this program and the size and quality of the audience, you would expect a unique opportunity like the Showcase to require a hefty, substantial investment.

What is a single sale worth to your company? How much would you invest per quality impression to generate one sale? One dollar per impression? Two? Perhaps as much as five dollars?

Industry’s best value

With a per-impression investment of roughly $0.02 – two cents! – the Benefits Solution Showcase is the best marketing value in employee benefits. That’s a mere 2 cents per impression to place your carefully honed message in front of 5,000 highly motivated employee benefits professionals.

With no long-term contract required, the one-month minimum investment for the Benefits Solution Showcase is just $1,000 to feature your company’s message in four (4) weekly Showcase bulletins. Ask about multi-month extended contracts.

Availability is limited to just 20 vendors per month, so act now to secure your spot in the next Benefits Solution Showcase.

Market timing

Walt & Nelson know that the time to be in front of a prospective distribution partner is when they are actively seeking out a specific product or solution. The Benefits Solution Showcase is the easy answer to maintain a constant presence among an elite employee benefits audience for a minimum, almost negligible cost. This ensures being highly visible at the exact critical moment in the decision-making process.

To reserve your spot or to learn more, contact:

Walt Bernard Podgurski

Publisher
Daily Insurance Report
440-773-1108 (cell)

Walt@WaltBernard.com

Walt@DailyInsuranceReport.com
https://www.linkedin.com/in/waltpodgurski/

https://calendly.com/walt1
 https://DailyInsuranceReport.com